PedroFerrucci
I run paid acquisition for brands and build AI products. Building my way into the startup world.
01 — Origins
Where it all started
My pull toward technology started in 2020, during quarantine. I got hooked on the show Mr. Robot and went down the rabbit hole into cybersecurity and Linux.
That's when I started to really understand how most systems work underneath. Working from VirtualBox on Linux, running Kali Linux and Parrot Security OS, I found a security vulnerability in my school's website and reported it responsibly instead of exploiting it.
That curiosity was the start of everything. The same drive is what later pulled me into building with technology and into marketing.
02 — Paid Advertising
Ventas Claras
The agency where I run paid media
At Ventas Claras I run paid acquisition for more than 15 ecommerce brands. I own each account end to end: research, audience strategy, creative direction, testing and scaling.
My focus is profitable growth, not vanity metrics. I build structured testing systems, read the data every day and move budget toward whatever is actually driving revenue or qualified conversations.
Below is a small sample of accounts I've managed, just to show the kind of work and not everything. Brand and campaign names are redacted for client privacy.
Ecommerce — purchase campaigns
Scaled spend with ROAS consistently above 8x and tracked revenue past $266K for a single client.
Service brand — conversation campaigns
Optimized for qualified conversations at under $1 each, with reach near 380K.
A small sample of what I've managed. Client and campaign names redacted for privacy.
03 — Cosmetiaa
Cosmetiaa
AI creative studio for beauty brands
An agency I built to produce AI-generated campaign imagery for cosmetics brands on Instagram, back when most brands were still paying for full photo shoots.
I ran it end to end: understanding each brand's aesthetic, generating and art-directing the images, and delivering feed-ready creative that looked premium and stayed on brand.
A sample of work for three clients below. Tap any image to see the full set.
Siva Nature
Little Skin
Eugenia Grigera
04 — Gekor
Gekor
Agent as a Service
gekorapp.com. Eight specialized AI agents that run Instagram for small businesses end to end: strategy, image generation, copy, hashtags, scheduling and publishing, all with persistent brand memory.
Built on Next.js, Supabase and the Claude API. I'm the founder and built the whole thing myself, end to end, from the product to the agents. Gekor grew directly out of everything I learned running ads and producing AI content.
It's my main focus right now and still in active development, with native iOS and Android apps on the way.
gekorapp.com
A live feed run end to end by Gekor. This one is my own.
05 — How I work
How I work
How I run a paid media account, from research to scale
Understand before investing
I dig into the brand, the offer and the audience before a single peso goes live. The better I understand who we're selling to, the sharper every ad gets.
Creative is the lever
In paid media the ad does most of the work. I obsess over the hook, the angle and the first three seconds, because that's where it's decided whether the ad sells or gets scrolled past.
Optimize on real numbers
Once it's live I read the account every day and let performance guide the calls. I turn off whatever eats budget and put more behind whatever is bringing revenue back.
Scale with control
When something proves itself I scale it carefully, watching frequency, CPA and fatigue so the results hold up as the spend grows.
Vision
I'm building my way into the New York and San Francisco startup ecosystem. I'm driven by growth, by building, and by helping the people around me grow too. If you're working on something big, I want to hear from you.
Toolkit
What I work with
Pedro Ferrucci · 20 · Buenos AiresContact
Let's build something
If you're working on something ambitious in growth or AI, I want to hear about it.